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Senior Manager, Consumer Marketing - TEPEZZA

Company: Horizon Therapeutics plc
Location: Lake Forest
Posted on: April 10, 2021

Job Description:

Senior Manager, Consumer Marketing - TEPEZZA Lake Forest, IL Working at Horizon is more than a job - it's personal. For us, success is measured by the numbers that matter most - the number of lives we touch, the number we change and those we work tirelessly to help save. We're a team of agile, out-of-the-box thinkers who are inspired to do more because we know we're a part of something bigger. We strive to build meaningful careers at a company whose values we share because when we live up to our potential, we help others live up to theirs. Position Summary: TEPEZZA-- (teprotumumab-trbw) is the first and only FDA-approved treatment for Thyroid Eye Disease. With a highly attuned patient base, consumer marketing is one of the key pillars in driving the brand's success. This role provides an exciting opportunity to help shape the TEPEZZA brand. The Senior Manager will primarily support consumer marketing initiatives to ensure patient adherence to the full course of TEPEZZA treatment but will have responsibilities across the patient journey. Responsibilities: Patient Adherence

  • Develop a deep understanding of Thyroid Eye Disease (TED) and the unique characteristics of TED patients
  • Utilize market research and analytics data to determine patient "pain points," barriers to starting and continuing therapy once prescribed, and treatment motivations
  • Measure the success of the current patient adherence CRM campaign, determine needs/gaps, and implement optimizations across email and direct mail programs
  • Work with the Director to refine the overarching patient adherence strategies and behavioral objectives
  • Pull through new patient services branding and messaging into the adherence campaign
  • Manage ongoing adherence KPIs and measurement plans, based on historical Horizon and brand data and industry benchmarks
  • Oversee database updates and integrations to enhance the CRM program and analytics reporting
  • Oversee the new patient ambassador program
  • Manage program promotions in multiple channels
  • Direct the program on an ongoing basis, including intake of new ambassadors and ongoing "prospect" opt-ins for ambassador engagements
  • Collaborate with Brand Communications and Advocacy teams to determine and implement program optimizations Website
    • Manage branded website properties, including updates, new content, and search engine optimizations, under the direction of the Associate Director of Consumer Marketing
    • Oversee cross-agency communications to ensure brand messages are appropriately pulled through website
    • Work with Patient Engagement lead to ensure consistency of patient services messaging and offerings across website properties--
    • Supervise analytics reporting and recommend and implement website optimizations SEM/SEO
      • Develop and implement branded paid search campaigns in partnership with the media agency and the Associate Director of Consumer Marketing
      • Regularly review search analytics and direct optimizations
      • Partner with organic search agency to recommend new search strategies Overall
        • Participate in annual brand planning process, including development of adherence-related strategies, objectives, and measures
        • Foster strong partnerships with multiple teams, including: Brand Communications, Advocacy, Horizon Patient Services, Market Research, HCP marketing, and Regulatory/Legal/Medical
        • Effectively manage multiple agency partners Qualifications and Skills Required:
          • 8+ years of marketing and/or advertising experience required; agency applicants welcome
          • Minimum 5 years consumer marketing and/or advertising experience
          • Pharmaceutical and/or biotech industry experience a plus
          • Proven expertise in Customer Relationship Management (CRM) programs, including strategic ideation, development, implementation, measurement, and optimization
            • Experience with intricate print production projects and print vendor oversight
            • In-depth understanding of email marketing best practices and proven ability to implement
            • Experience integrating data systems and managing Business Requirements
            • Experience developing and managing websites; understanding of Content Management Systems a plus
            • Proven ability to find insights in analytics data and effectively apply these to optimize campaigns
            • Strong team player with demonstrated success as a valued colleague within a cross-functional team
            • Ability to adapt quickly to changing market and organizational growth dynamics
            • Proficient in Microsoft Office
            • Ability to travel to various company meetings, patient events, and meetings with partner agencies. Approximately 15-20% travel (after company COVID travel restrictions are lifted)
            • Strong interpersonal skills
            • Excellent verbal and written communication skills Horizon Core Values & Competencies:
              -- Growth
              • Manages Ambiguity
              • Strategic Mindset
              • Demonstrates Self-awareness
              • Develops Talent Accountability
                • Drives Results
                • Ensures Accountability
                • Decision Quality Transparency
                  • Courage Horizon Therapeutics plc does not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. It is our intention that all qualified applications are given equal opportunity and that selection decisions be based on job-related factors. Any individual, who, because of a disability, needs accommodation or assistance in completing this application or at any time during the application process, should contact the Human Resources Department. Posted 30+ Days Ago Full time R0002370 About Us Horizon is focused on researching, developing and commercializing medicines that address critical needs for people impacted by rare and rheumatic diseases. Our pipeline is purposeful: we apply scientific expertise and courage to bring clinically meaningful therapies to patients. We believe science and compassion must work together to transform lives. For more information on how we go to incredible lengths to impact lives, please visit and follow us on Twitter , LinkedIn , Instagram and Facebook .

Keywords: Horizon Therapeutics plc, Lake Forest , Senior Manager, Consumer Marketing - TEPEZZA, Advertising , Lake Forest, California

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