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Associate Director, Professional Marketing - TEPEZZA

Company: Horizon Therapeutics plc
Location: Lake Forest
Posted on: April 10, 2021

Job Description:

Associate Director, Professional Marketing - TEPEZZA Lake Forest, IL Working at Horizon is more than a job - it's personal. For us, success is measured by the numbers that matter most - the number of lives we touch, the number we change and those we work tirelessly to help save. We're a team of agile, out-of-the-box thinkers who are inspired to do more because we know we're a part of something bigger. We strive to build meaningful careers at a company whose values we share because when we live up to our potential, we help others live up to theirs. Responsibilities:

  • Lead implementation of the brand strategy for professional marketing of TEPEZZA to multiple specialties including Endocrinologists, Ophthalmologists and subspecialty Ophthalmologists (including Ocular Plastic Surgeons, Neuro-Ophthalmologists, and Strabismus Surgeons) through development of highly effective promotional materials, including sales force tools and media assets.
  • Demonstrate a comprehensive understanding of the disease state, competitive landscape and therapeutic management of the space. Work collaboratively with cross-functional partners to continue to grow product adoption post launch and develop referral strategy and tactics for expansion of opportunity.
  • Contribute to the development of the annual brand plan with responsibility for defining and executing key areas within the associated tactical plans. Effectively execute all brand strategies to consistently meet or exceed the brand's business goals.
  • Collaborate with Market Research to develop and implement the market research plan. Maintain an in-depth knowledge of competitive activity and market dynamics that can affect the product's development. Leverage brand insights to inform segmentation, channel mix preferences, and targeting of customer segments
  • Effectively and consistently execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and answer business objectives. Manage project timelines and budgets including development of work plans and routing of all promotional materials through medical, regulatory and legal review
  • Manage external partners (ad agency, meeting planners, market researchers & consultants) to ensure integration and consistency of strategies, message and tactics. Negotiate with vendors and drive optimal value for brand. Work closely with contracts, pharmacovigilance, and compliance on Master Services Agreements, work orders, and contractual agreements. Qualifications and Skills Required:
    • BA/BS in related field. MBA preferred
    • 8+ years' experience in marketing/sales preferably in the pharmaceutical industry
    • 1-2 years pharmaceutical sales experience a plus
    • Experience with ophthalmology or endocrine product marketing or sales preferred
    • Experience with buy and bill or infusion products preferred
    • Requires approximately 10-20% travel, including some overnight and weekend commitments
    • Experience working with multiple projects and managing multiple external vendors
    • Ability to communicate product positioning and key market strategies effectively
    • Must have strong planning, project management, communication, and organization skills
    • Understanding of the principles of brand management, including brand positioning, messaging & overall campaign execution
    • Must be team-orientated
    • Strong analytical skills
    • Experience launching pharmaceutical products
    • Proficient in Microsoft Office Suite
    • Strong interpersonal skills
    • Excellent written and verbal communication skills Horizon Core Values & Competencies:
      -- Growth
      • Manages Ambiguity
      • Strategic Mindset
      • Demonstrates Self-awareness
      • Develops Talent Accountability
        • Drives Results
        • Ensures Accountability
        • Decision Quality Transparency
          • Courage Horizon Therapeutics plc does not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. It is our intention that all qualified applications are given equal opportunity and that selection decisions be based on job-related factors. Any individual, who, because of a disability, needs accommodation or assistance in completing this application or at any time during the application process, should contact the Human Resources Department. Posted 15 Days Ago Full time R0002410 About Us Horizon is focused on researching, developing and commercializing medicines that address critical needs for people impacted by rare and rheumatic diseases. Our pipeline is purposeful: we apply scientific expertise and courage to bring clinically meaningful therapies to patients. We believe science and compassion must work together to transform lives. For more information on how we go to incredible lengths to impact lives, please visit www.horizontherapeutics.com and follow us on Twitter , LinkedIn , Instagram and Facebook .

Keywords: Horizon Therapeutics plc, Lake Forest , Associate Director, Professional Marketing - TEPEZZA, Advertising , Lake Forest, California

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