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Channel Marketing Manager

Company: Spectrum Brands Inc.
Location: Lake Forest
Posted on: May 10, 2022

Job Description:

Division Information
Spectrum Brands, a Home Essentials Company, is a leading provider of household items that enhance and simplify home life in areas that people are passionate about. From your pets, the garden, your kitchen and meals, to trusted hardware products on the home itself, Spectrum Brands delivers innovation and great experiences to products we touch and use every day.
The Hardware and Home Improvement (HHI) division of Spectrum Brands, located in Orange County, CA, is a major manufacturer and supplier of residential locksets, residential builders' hardware, faucets, and commercial locksets and doors, with a portfolio of renowned brands, including Kwikset, Weiser, Baldwin, National Hardware, Pfister, EZSET, and Tell. We have a history and reputation of blending trend-leading designs with game-changing innovation to deliver an exceptional consumer experience, earning #1 market share on most of our lines. If you're passionate about home improvement-and maybe have a pin board or two of design ideas on your favorite app-this may be a great place for you.
Job Summary
Hybrid role! When we return to office, this role will have flexibility to split time working from home and working from our Orange County, CA office.
The Channel Marketing Manager is responsible for the complete management of our lock portfolios (Kwikset and Baldwin Prestige) at Lowes and Menards across all omni-channel aspects of their business. Acting as a "hub" among multiple functional areas, you'll co-develop merchandising, in-store promotion strategies, online promotion strategies, portfolio mix management, co-marketing partnerships with Sales Management and Marketing. This is your opportunity to influence the direction of the largest brands in this market within two of the largest Big Box outlets. ; Help develop strategies and new ways of working in rapid growth areas like Smart Home, consumer segmentation and targeting, data driven marketing, and integrated campaigns. We are looking for thought leaders with great execution capabilities who want to own a significant piece of this business.
Primary Duties & Responsibilities
(70%) Develop and execute Channel Marketing strategies


  • Analyze POS for trends and opportunity to drive market growth at retail.
  • Serve as the communication conduit between key account sales leaders and different internal functions. Adept at synthesizing complex issues and input into succinct summaries and action plans.
  • Assume the project management role through the development and maintenance of complete and accurate project plans that ensure the timely implementation of merchandising programs, tradeshows, and collateral print material for new product launches.
  • Develop promotional strategies and annual plans to achieve increased brand exposure and incremental sales with retailer.
  • Lead cross functional teams in developing store fixtures, promotional & point of purchase materials. Seek new methods and improvements for communicating with end users in the retail aisle.
  • Work closely with Consumer Insights, Product Marketing & Brand Marketing Managers to support ongoing priorities, including internal communication process, product presentations, line reviews, research and competitive intelligence

    (20%) Channel Management

    • Manages outside vendors as required for development in delivery of packaging and merchandising materials
    • Collaborate with digital teams on functionality and content on retailer websites through established vendor portals
    • Coordinate customer line reviews. Work with insights and product team with market research, mix analysis, and competitive insight during this process.
    • Develop and manage Lowes tradeshow events including, promotional plan, booth layout, premiums, and logistics

      (10%) Business processes

      • Drive profitability through process improvement through mix and promotion strategies.
      • Utilize performance metrics and analytics to gauge program effectiveness and adjust future proposals
      • Manage annual budget, monthly forecasting and marketing purchase order process
      • Contributes to HHI financial and business initiatives through established rhythms and assigned projects. Examples include pricing review, S&OP, and P&L performance.

        Education and Experience Profile

        • A bachelor's degree in Marketing, Business Administration, or other related discipline. We will consider other degrees with relevant experience.
        • 5- 7 years of business experience, including experience in Product Marketing, Brand Marketing, Sales, Trade Marketing and/or Consumer Packaged Goods (CPG/FMG), preferably in the home improvement industry. You should have the ability to manage a diverse customer group and portfolio.
        • Experience with "Trade," "MRO," "COOP," "Big Box" or mass merchant retailers is a bonus

          Required Skills

          • Practiced strategic thinking and planning capability and experience
          • Superior presentation skills and comfort with a variety of audiences, both internal and customer facing
          • Advanced interpersonal talents and excellent written and verbal communication skills
          • Ability to work with diverse multi-national teams effectively
          • Solid merchandising sense and problem solving skills
          • Project Management experience within a milestone driven organization
          • Strong financial acumen including solid P&L experience
          • Firm grasp of concepts related to brand and product marketing, market research, product training, promotion, and pricing strategies
          • Solid MS Office skills including Teams, Excel, Word and PowerPoint
          • The ability to navigate in a large corporation while thriving in a smaller, entrepreneurial business

            Work Environment
            Hybrid role! When we return to office, this role will have flexibility to split time working from home and working from our Orange County, CA office.
            The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
            Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.
            #LI-CR
            #LI-Hybrid

Keywords: Spectrum Brands Inc., Lake Forest , Channel Marketing Manager, Advertising , Lake Forest, California

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