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Director of Marketing & Business Development - Diabetes

Company: CyberCoders
Location: Lake Forest
Posted on: September 17, 2022

Job Description:

Seeking a Director of Marketing and Business Development who will set the company's product road map, ensure the successful introduction and subsequent sales growth of the Company's innovative products into diabetes markets. An ideal candidate will have extensive medical devices experience with emphasis on the diabetes market. You will be a proven leader with in-depth industry knowledge and a passion for improving the lives of our customers.

What You Will Be Doing


Develop short & long-term plans supporting our goals, translate plans into defined objectives, deliverables & forecasts.

Cultivate and maintain relationships with key opinion leaders, influencers, media and other stakeholders.

Design and carry out plans to increase brand awareness.

Ensure marketing communications are coordinated and support Company goals.

Prepare and adhere to the Marketing budget.

Collaborate with R&D, regulatory affairs, medical affairs, operations and KOL's to ensure cross functional alignment.

Business Development

Assess existing & emerging technologies, understand implications of the technologies / analyze existing and new players.

Identify potential strategic partners and acquisition opportunities.

Engage in due diligence of strategic partners and acquisition targets.

Participate in industry professional organizations and activities.


Drive the successful launch and sales of the Company's products.

Develop and implement commercialization plans for the products.

Execute creative and effective programs to grow product sales.

Market Research

Conduct market research and analysis including market & customer segments, market trends and technology trends.

Conduct competitor analyses/key market participants, technologies/products in the market, emerging players, technologies & trends.

Continuously evaluate competitors, market developments, and opportunities for and challenges to growth.

Product Development

Actively engage in product development, provide leadership and vision.

Incorporate customer relevance and usability into the product development process.

Apply market research and a sense of the customer to the product development process.

What You Need for this Position

Bachelors Degree in Engineering, MBA or advanced degree desirable

10+ years of progressive experience including leadership roles

Extensive knowledge of diabetes markets measurement technologies and consumer digital health products

Proven success with commercial release of consumer health products in both D2C and B2B environments

Excellent communication, collaboration, presentation, and interpersonal skills

Strong analytical, problem solving and project management skills

Ability to create and manage complex spreadsheets for forecasting and analysis

Experience building high performance teams

Strong work ethic and willingness to roll up your sleeves to get the job done

What's In It for You

Collaborate with a Team of Professionals

Bonus plan

Stock options

Medical (HMO or PPO), dental and vision

Flexible spending plan for dependent care and medical

401k (no match yet)

Vacation (starting at 3 weeks)

Sick time

Short- and long-term disability

Lunch on Mondays

Breakfast for Early Birds

If this sounds like you and you meet the requires, please apply today!

This client has a mandatory COVID-19 vaccination policy. All employees, including all new hires, are required to be fully vaccinated against COVID-19 as a condition of employment unless a legal exemption applies.

Email Your Resume In Word To

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

  • Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : NG-1698675 -- in the email subject line for your application to be considered.***
    Nyna Goldberg - Principal Recruiter - CyberCoders

    Applicants must be authorized to work in the U.S.

    CyberCoders, Inc is proud to be an Equal Opportunity Employer

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

    Your Right to Work - In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

Keywords: CyberCoders, Lake Forest , Director of Marketing & Business Development - Diabetes, Advertising , Lake Forest, California

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