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Senior Marketing Communication Specialist

Company: toshiba america business solutions
Location: Lake Forest
Posted on: September 21, 2022

Job Description:

Senior Marketing Communication Specialist Toshiba America Business Solutions, Inc. (TABS) is an industry leader in equipment, digital displays, document security, and software solutions that keep businesses running brilliantly and efficiently. We have an excellent opportunity for a Senior Marketing Communications Specialist at our corporate headquarters located in Lake Forest, CA.Our people bring creative, real-world solutions for our client's print management needs; we help cut costs, secure documents, and reduce the environmental footprint. We are a growing, dynamic organization that has a need for people who are driven to contribute their professional best.Summary: Assist in the development of strategy, planning and execution of Marketing Communication programs including client-facing product launch materials, advertising campaigns, vertical marketing campaigns, digital marketing campaigns, branding and website oversight. Manage medium to large marketing communications projects ensuring the programs stay on track. Interface with outside vendors and agencies preferred.Responsibilities:Project ManagementConcurrently manage multiple marketing communications projects related to TABS products, solutions, services, and programs to further the company's sales objectives.Organize details and assets to complete projects with critical milestones in a timely manner is essential. Identify project gaps and make recommendations to mitigate project slippage to ensure on-target branding.CommunicationCollaborate with team members, vendors/agencies, and other cross-functional teams to facilitate marketing program requests in both development and implementation in an efficient and effective manner.Develop marketing communication tools, effectively organized, and efficiently delivered to empower the TABS Sales Team.CreativeLiaise with creative and cross-functional team members, as well as outside agencies, to ensure corporate brand identity and quality assurance in the development of visually appealing images and marketing materials - including logos, print, digital, video, presentations/reports, social, outdoor, event, etc.Develop content based on marketing programs which engages and increases brand awareness.Ensure marketing materials uphold brand standards and present a consistent brand image in line with corporate goals.May work with TBS Mar Comm to ensure corporate branding is pulled thru to the regions.AnalyticsAnalyze competitive and industry research and create reporting of marketing campaign results to ensure campaign effectiveness. This includes compiling data and presenting information in a digestible and easy-to-understand format.AdditionalPerform other duties as assigned.Qualifications:Bachelor's Degree or equivalent experience.Minimum 5 years of experience in marketing communications or related marketing field including content strategy, content development and shaping various content types: digital content, sales materials, presentations, and videos.Demonstrated knowledge of marketing disciplines and communications concepts with high business acumen.Strong written and verbal communication/editing skills with demonstrated ability to develop business presentations.Self-starter, passionate and curious about all aspects of the business.Proficiency with marcom project management, planning, execution, time-management and follow- through as it relates to the production of breakthrough creative materials - including assets for print, digital, social, outdoor, etc.Ability to conceptualize and articulate creative strategies, and oversee production.Demonstrated ability to collaborate with internal and external teams on all marketing projects and programs.Must be detail oriented and comfortable with fast-paced environments.Ability to multi-task and stay organized across multiple priorities with great attention to detail.Strong judgment, empowerment, and problem-solving skills in the face of ambiguity.Previous technology industry or creative agency experience preferred.Must be able to travel periodically.Toshiba America Business Solutions, Inc. offers a competitive salary and generous benefits package including the following:Group health coverage (medical, dental, & vision)Employee Assistance ProgramsPre-tax spending accountsPet Insurance401(k) plan Company provided life insuranceEmployee discountsGenerous paid holiday schedule, paid vacation & sick/personal business/volunteer daysToshiba America Business Solutions is an equal opportunity/affirmative action employer that evaluates qualified applicants without regard to age, ancestry, color, religious creed, disability, marital status, medical condition, genetic information, military or veteran status, national origin, race, sex, gender, gender identity, gender expression and sexual orientation or any other protected factor.We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should email to request an accommodation.

Keywords: toshiba america business solutions, Lake Forest , Senior Marketing Communication Specialist, Advertising , Lake Forest, California

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