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Digital Marketing Specialist

Company: Capstone Direct Mortgage Financing
Location: Los Angeles
Posted on: October 24, 2019

Job Description:

The ideal candidate will be digital media through designing and executing marketing campaigns. Including but not limited to landing pages, IG and FB advertising, flyers, etc. After campaigns have been launched, you will extract and analyze data across multiple channels. Responsibilities

  • Maneuver digital marketing campaigns through all areas of the project life cycle
  • Clearly understand and implement digital marketing campaigns which fit client needs
  • Provide analytical reporting of campaigns to stakeholders
  • Help design and implement landing pages
    What you'll need:-- Mortgage, Real Estate or Finance industry experience preferredBachelor's degree in marketing, business, a related discipline or equivalent experience.-- 3-5 years of experience in marketing, direct marketing, email marketing and CRM systems-- Experience with relational database marketing systems and methodologies-- Experience in effective reporting and implementation of digital sales funnels-- Competent in HTML for web and email-- Experience managing website and social media data platforms including Google Analytics, Adroll, Facebook, LinkedIn, Hootsuite, etc.-- -- Strong analytical capability and attention to detail.-- Experience developing database marketing capabilities in an enterprise CRM environment from marketing campaign development and implementation, through analysis and reporting.-- Experience managing websites and digital campaigns to drive traffic and generate leads.-- Comprehensive understanding of sales pipelines, customer journey, CRM methodologies and applicable marketing best practices.-- Strong knowledge of CRM, email and digital marketing platforms, methodologies and tools.-- Experience creating customer profiles and personas, turning that knowledge into actionable marketing campaigns to generate leads and increase customer engagement and conversion.-- Excellent oral and written communication skills, with exceptional attention to detailed data.-- Thrive in fast-paced and constantly evolving environments.-- Self-motivated with a strong sense of personal accountability to meet deadlines.-- Ability to synthesize large amounts of data into understandable management summaries and make strategic recommendations.-- Strong organization, prioritization and analytical skills.
    • -- Excellent computer skills. In-depth knowledge of Microsoft Office Suite. Advanced Excel skills and experience with relational databases.


Keywords: Capstone Direct Mortgage Financing, Lake Forest , Digital Marketing Specialist, Advertising , Los Angeles, California

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