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Public Relations Manager

Company: Silver Lake Research Corporation
Location: Azusa
Posted on: October 24, 2019

Job Description:

** Applicant must currently reside in the Los Angeles area and be eligible to work in the USACompany ProfileSilver Lake Research Corporation (SLRC) is a rapidly-growing diagnostics and medical device company, which is one of the most interesting scientific organizations in the Los Angeles area.--At SLRC we use a highly unique scientific technology to develop rapid and accurate diagnostic tests to detect a variety of targets that affect human and animal health.--We then bring these tests out of the laboratory and transform them into globally-marketed products, including Watersafe-- (home water test kit), RapidBac--- (animal diagnostic), HemoTypeSC--- (human diagnostic), and many more.Job DescriptionSLRC is currently looking to expand its marketing division with the addition of an in-house Public Relations department.--As the founding member of this department, the Public Relations Manager will both develop and implement a results-driven strategic approach to generate maximum global exposure for all products and services.--As the company expert for all things PR, this individual will frequently present current and near-future strategies to management and eventually build a team to expand the department.--This is a unique opportunity to develop and grow a department from the ground up! This position reports to the Vice President of Sales and Business Development.Major Responsibilities:Develop public relations strategies and tactics for new product launches.Draft and implement a media relations "action strategy toolkit" for quickly engaging media in areas affected by relevant events, such as water contamination incidents (i.e. Flynt, MI and Newark, NJ).Pitch and secure top-tier media results in print, broadcast, and digital outlets.Consistently monitor industry trends and focus on building and fostering relationships with relevant national, local, and international media contacts.Draft media materials, including press releases, pitches, bios, recap reports, and other positioning tools.Foster partnerships with key opinion leaders in academic and industrial fields that are related to SLRC products.Collaborate with the sales and digital marketing teams to create a constant flow of product-related news - blogs, videos, brochures, and other creative content.Set metrics to measure the effectiveness of internal and external communications efforts.Lead frequent data-driven briefings with management to present analysis and--effectiveness of implemented strategies.Provide vocal, intelligent perspectives on product-specific marketing strategies.Contribute significant positive energy to the evolving company culture.Ideal Qualifications:Minimum of 3-5 years management-level experience, in either an in-house or agency setting, ideally focused on healthcare, science or another technical field.Proven track record of developing successful product launch and pre-launch strategies with results.Existing relationships with top-tier national and local media contacts with a portfolio of secured placements.Ability to rapidly shift focus, while maintaining organization and forward progress with multiple projects.In-depth experience with relevant programs and software, including Cision and WordPress.Top-tier writing, grammatical, and phone communication skills.A curiosity to learn industry trends and competitive landscape to assist in formulating informed media strategies.Ability to work independently, think outside the box, and interact with various outgoing and introverted personalities.

Keywords: Silver Lake Research Corporation, Lake Forest , Public Relations Manager, Advertising , Azusa, California

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