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Sr. Manager of Marketing Analytics

Company: The Habit Burger Grill
Location: Orange
Posted on: November 11, 2019

Job Description:

WHO WE AREThe first Habit Burger Grill opened in Santa Barbara, California in 1969. We are a burger-centric, fast casual restaurant concept that specializes in preparing fresh, cook-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade tuna cooked over an open flame. In addition, we feature fresh, made-to-order salads and an appealing selection of sides, shakes and malts. Check us out at .
JOB SUMMARY The Habit Burger Grill is looking for an individual who has passion for data and discovery to support our business decision making. We are looking forward to leveraging data and analytics to deliver insights which will help taking The Habit performance to the next level. The ideal candidate for this position should have a strong understanding of how to drive sales and long-term brand health in the restaurant industry.
Reporting into and working in close collaboration with the Chief Brand Officer, this role is responsible for providing data-driven analysis, insights, and recommendations to optimize our digital media, new product, promotion, menu, pricing, and margin improvement strategies.
ESSENTIAL JOB FUNCTIONS

  • Leverage numerous sources of data to analyze general as well as specific trends, including relevant sales, pricing and profitability metrics
  • Based on data analysis identify strategic insights to drive sales and profit growth at the System and local levels.
  • Partner with Product Marketing to optimize the marketing calendar.
  • Support the test design for new product, promotions, and media tests.
  • Provide test recommendations: KPIs, risk assessments, and break-evens for potential initiatives.
  • Analyze test performance and provide go/no-go recommendation for System launch as well as analyze performance after System launch.
  • Conduct analysis on enterprise strategic initiatives such as drive thru menu optimization, mobile app, delivery.
  • Support email club analysis as well as participate in building out the CRM analytics in the future.
  • Collaborate with finance on pricing strategy and identify pricing opportunities.
  • Lead regular analyses of sales performance by product category and region, marketing activity and other relevant factors.
  • Monitor effectiveness of marketing programs and prepare presentations to show key findings in a logical, well-thought out manner, effectively capturing meaningful insights for the business. Translate data into insights and recommendations in addition to "pulling the data."
  • Drive the development of quantitative analysis and ad hoc reports to support marketing decision making.
  • Partner with leadership across finance, marketing, product, and sales to understand our business, measure, uncover opportunities, and influence strategy and roadmaps to improve progress towards business objectives.
  • Provide quarterly brand performance assessment in alignment with the finance team.
  • Help with sales forecasting.

    SKILLS AND KNOWLEDGE REQUIREMENTS
    • Bachelor's degree in Business, Marketing, Finance, or Social Sciences required
    • 7+ years of experience in a Finance, Corporate Strategy, Consulting, or Marketing Analytics role
    • Expert in Excel
    • Familiarity with Test and Learn approach
    • High integrity and work ethic
    • Strong business acumen with a high sense of curiosity
    • Exceptional analytical skills and creative problem-solving skills
    • High energy with focus on detail, as well as excellent communication, presentation, organizational skills
    • Highly organized, motivated and a team player
    • Restaurant, retail, or multi-unit experience is preferred
      To apply send resume to
      NOTE: This job description is not intended to be all-inclusive. Team Member may perform other related duties as negotiated to meet the ongoing needs of the organization.

Keywords: The Habit Burger Grill, Lake Forest , Sr. Manager of Marketing Analytics, Advertising , Orange, California

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