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Associate Channel Marketing Manager

Company: Spectrum Brands inc
Location: Lake Forest
Posted on: October 14, 2020

Job Description:

Division Information The Hardware and Home Improvement (HHI) business of Spectrum Brands is a major manufacturer and supplier of residential locksets, residential builders' hardware, faucets, and commercial locksets and doors, with a portfolio of renowned brands, including Kwikset , Weiser , Baldwin , National Hardwa Stanley , FANAL , Pfister , EZSET , and Tell. HHI is a leader in i markets with #1 positions in U.S. residential locksets (Kwikset), Canada residential locksets (Weiser), U.S. luxury locksets (Baldwin), and U.S. builders' hardware (Stanley-National Hardware), #2 in Mexico residential hardware (Fanal), #3 in U.S. retail plumbing (Pfister), and #1 in U.S. retail commercial locksets. Headquartered in Orange County, California, HHI has a global sales force and operates manufacturing and distribution facilities in the U.S., Canada, Mexico and Asia. Job_Summary The PFISTER Associate Retail Channel Marketing Manager is responsible for the execution of our product and brand initiatives within large regional retailers and major eComm players. Acting as a "hub" among multiple functional areas, you'll co-develop merchandising, promotion & product strategies with Sales and Marketing leaders for your accounts. Your activities will include mix management, new product introduction, merchandising, off-shelf placement, eComm content optimization, and more. To be a good fit for this position you'll have at least 2-3 years of internal core marketing experience related to national retail accounts in consumer packaged goods companies. While hardware or home improvement industry experience is a plus, we're open to the new insights a "fresh set of eyes" can bring. We're looking for a professional with proven success in developing strategic plans and managing marketing projects from soup to nuts. You'll need strong presentation skills (you'll present to senior executives on a regular basis), solid business acumen, and a collaborative approach. Primary_Duties_&_Responsibilities * (50%) Channel Management o Develop promotional strategies and annual plans to achieve increased brand exposure and incremental sales with key customers. This role focuses on Regional Retailers. o Coordinate customer line reviews. Assist product team with market research, mix analysis, and competitive insight during this process. o Lead cross functional teams in developing store fixtures, promotional & point of purchase materials. Seek new methods and improvements for communicating with end users in the retail aisle. o Manage POP and merchandising vendors in developing in-store collateral. Responsible for design, cost and schedule attainment, as well as purchase order and invoice management. o Serve as the communication conduit between key account sales leaders and different internal functions. You must be adept at synthesizing complex issues and input into succinct summaries and action plans. o Utilize performance metrics and analytics to gauge program effectiveness and make adjustments to future proposals. o Work with Finance and Sales on promotional P&L analysis. o Assist with channel budget management and planning * (50%) E-Commerce Management o As the digital marketing and ecommerce expert/knowledgebase within our plumbing business, collaborate with our centralized Ecommerce Strategy and Operations Teams to ensure alignment across business goals and objectives, best practice implementation, performance measurement, content optimization, general ecommerce continuous improvement, and identifying future growth opportunities for our business. o Work with Brand, Creative and eComm teams to maintain and enhance the functionality and content on retailer websites through established vendor portals. o Review the mix on retailer websites on a regular basis to determine if additions or deletions are needed. o Education and Experience Profile o A bachelor's degree from an accredited college or university, preferably in Business, Marketing or a related field. o 2-3 years of tangible product sales and/or marketing experience in the retail space or hardware channels of distribution. * Required_Skills * Superior presentation skills and comfort with a variety of audiences, both internal and customer facing * Advanced interpersonal talents and excellent written and verbal communication skills * Solid merchandising sense and problem solving skills * Firm grasp of concepts related to brand and product marketing, market research, product training, promotion, and pricing strategies * Ability to successfully manage several different initiatives/projects simultaneously. Must be able to work cross functionally, motivating and leading those around them regardless of function or tenure. * Experience in field research: observing market conditions, competitive sets, individual product features and benefits, a complete retail product mix, and conducting both quantitative and qualitative analysis of inputs. * Solid MS Office skills including Excel, Word and PowerPoint * The ability to navigate in a large corporation while thriving in a smaller, entrepreneurial business * Work Environment Travel Flexibility required: Travel 15% to 20% of your time, primarily for customer visits and tradeshows. Most trips will not be longer than 3-4 days. The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/ classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer. Show moreShow less

Keywords: Spectrum Brands inc, Lake Forest , Associate Channel Marketing Manager, Executive , Lake Forest, California

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