Senior Brand Manager, NAVICA

Company: Abbott Laboratories
Location: Lake Forest
Posted on: February 19, 2021

Job Description:

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries. Diagnostic testing is a compass, providing information that helps in the prevention, diagnosis and treatment of a range of health conditions. Abbott's life-changing tests and diagnostic tools give you accurate, timely information to better manage your health. We're empowering smarter medical and economic decision making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott's diagnostics instruments, providing lab results for millions of people. SUMMARY:
Sr. Brand Manager leads a marketing team responsible for global or local marketing activities for the assigned product line(s) or business (es), including development, management, and execution of strategies and tactical programs to achieve business plan objectives, goals, and P&L commitments, as well as going business management including analysis, forecasting, and budget management. WHAT YOU'LL DO:

• Lead all marketing activity associated with product line(s) or business (es)
• Identify, coach, and develop a marketing team, including own succession
• Lead long (2-3yr) and short (annual) term strategic planning for the assigned product or product line, including analysis, recommendation, and presentation of proposed strategies to senior leadership
• Develop and execute global or local marketing campaigns across innovation and base business, including traditional and digital media planning, consumer and healthcare professional advertising materials
• Collaborate with internal and external stakeholders to achieve objectives, including but not limited to regional & local marketing, sales force, R&D, legal, regulatory, and medical affairs, manufacturing, logistics, public affairs, marketing team, executive management, creative and media agencies, vendors, retail buyers, and health care professionals.
• Drive product positioning and competitive selling strategies as well as provide leadership in managing the logistics, market share and revenue of the product. EXPERIENCE AND EDUCATION YOU'LL BRING Required:
  • 5-7 years of experience with progressive responsibility in brand management in consumer-packaged goods marketing, health diagnostics marketing; or a combination of the two.
  • Strong people leadership skills with proven track of developing others
  • Proven ability to develop and execute complex strategic business plans
  • Familiarity with primary and secondary market research and data analysis
  • Demonstrated cross-functional leadership and collaboration skills
  • Experience and proficiency with P&L / budget management
  • Strong written and verbal communication skills Get tailored job recommendations based on your interests.
    • JOB ID: 30972115
      • LOCATION United States - Illinois - Lake Forest
      • DIVISION ARDx Abbott Rapid Diagnostics
      • TRAVEL Yes, 5 % of the Time
        • MEDICAL SURVEILLANCE No
          • SIGNIFICANT WORK ACTIVITIES Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)Keyboard use (greater or equal to 50% of the workday) Our business encompasses many different functions and capabilities, which allows you to explore careers in various fields.-- GROWTH PLANNING Growth Planning and Performance Excellence is an annual process through which you'll be able to have open career discussions with your manager to help you determine your own career path and future. TRAINING & NETWORKS We provide a wide range of classroom and e-learning courses to help you develop new skills and enhance your career.-- WE'RE RECOGNIZED AROUND THE WORLD DOW JONES SUSTAINABILITY INDEX BEST CORPORATE CITIZENS FORTUNE CHANGE ---------------------THE WORLD FORTUNE'S MOST ADMIRED COMPANIES JOIN OUR TALENT COMMUNITY We will notify you about relevant positions, and keep you in mind whenever we have interesting opportunities.-- Abbott welcomes and encourages diversity in our workforce including Minorities, Women, Individuals with Disabilities and Protected Veterans. We provide reasonable accommodation to qualified individuals with disabilities. Unless otherwise specified, all product and service names appearing in this Internet site are trademarks owned by or licensed to Abbott, its subsidiaries or affiliates. No use of any Abbott trademark, trade name, or trade dress in this site may be made without the prior written authorization of Abbott, except to identify the product or services of the company.

Keywords: Abbott Laboratories, Lake Forest , Senior Brand Manager, NAVICA, Executive , Lake Forest, California