Marketing Manager
Company: PropStream
Location: Lake Forest
Posted on: February 22, 2021
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Job Description:
We are a growing real-estate data and investment-software
company looking to hire a creative Marketing Manager who will take
the lead on implementing our marketing strategy. You will be
responsible for creating and disseminating content, planning and
coordinating marketing efforts, communicating the marketing plans
to those involved, and building awareness and positioning for our
company's brands as we grow into new markets.To be considered for
this position, you will need a demonstrated portfolio of creative
content marketing initiatives. To be successful, you'll be fully
skilled in SEO and targeted marketing strategies across multiple
digital-mediums to maximize our ability to reach potential
customers. You will also need to have proven experience in running
a marketing team and marketing campaigns, as well as tracking
detailed reporting of our ongoing customer engagement and retention
efforts. High competency in project and stakeholder management is a
huge advantage.Responsibilities?* Conceptualize and execute
multi-channel campaigns across the prospect and customer lifecycle,
ensuring the alignment of communications and messaging across all
channels* Assisting in evaluating and developing our marketing
strategy and marketing plan.* Identify effectiveness and impact of
current marketing initiatives with tracking and analysis, and
optimize accordingly* Communicating the marketing plan to various
stakeholders, as well as our reseller-affiliate network.* Gather
customer and market insights to inform outreach strategies,
increase customer conversions, and generate more engaged
customers.* Identifying potential and most-valuable customer
personas for targeting marketing efforts.* Developing strategic
promotions that incentives customer engagement.* Compiling lists
describing our offerings.* Developing and managing advertising
campaigns.* Building brand awareness and positioning.* Coordinating
marketing projects from start to finish.* Overseeing social media
marketing strategy and content marketing to build our influencer
network and presence.Qualification Requirements:* Bachelor's degree
in business, marketing, communications, or related field.* Proven
marketing campaign experience.* Effective time management skills
and the ability to multitask.* Strong copywriting skills.* Strong
experience with HubSpot * Attention to detail.* Creative flair and
eye for detail.* Professional and proactive work ethic.* Hubspot,
RedBooth, and other marketing platforms. * High competence in
project and stakeholder management.* Excellent interpersonal,
written, and oral communication skills.* Experience with digital
marketing forms such as social media marketing and content
marketing.Preferred Qualifications* Master's degree a plus*
Proficiency with online marketing and social media strategy* Proven
experience designing interactive applications and networking
platforms* Knowledge of Software-as-Service business models and
monthly subscription customer retention strategies. * Knowledge of
real estate investing; or financial investing more generally.
Keywords: PropStream, Lake Forest , Marketing Manager, Executive , Lake Forest, California
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