Marketing Manager

Company: PropStream
Location: Lake Forest
Posted on: February 22, 2021

Job Description:

We are a growing real-estate data and investment-software company looking to hire a creative Marketing Manager who will take the lead on implementing our marketing strategy. You will be responsible for creating and disseminating content, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands as we grow into new markets.To be considered for this position, you will need a demonstrated portfolio of creative content marketing initiatives. To be successful, you'll be fully skilled in SEO and targeted marketing strategies across multiple digital-mediums to maximize our ability to reach potential customers. You will also need to have proven experience in running a marketing team and marketing campaigns, as well as tracking detailed reporting of our ongoing customer engagement and retention efforts. High competency in project and stakeholder management is a huge advantage.Responsibilities?* Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels* Assisting in evaluating and developing our marketing strategy and marketing plan.* Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly* Communicating the marketing plan to various stakeholders, as well as our reseller-affiliate network.* Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more engaged customers.* Identifying potential and most-valuable customer personas for targeting marketing efforts.* Developing strategic promotions that incentives customer engagement.* Compiling lists describing our offerings.* Developing and managing advertising campaigns.* Building brand awareness and positioning.* Coordinating marketing projects from start to finish.* Overseeing social media marketing strategy and content marketing to build our influencer network and presence.Qualification Requirements:* Bachelor's degree in business, marketing, communications, or related field.* Proven marketing campaign experience.* Effective time management skills and the ability to multitask.* Strong copywriting skills.* Strong experience with HubSpot * Attention to detail.* Creative flair and eye for detail.* Professional and proactive work ethic.* Hubspot, RedBooth, and other marketing platforms. * High competence in project and stakeholder management.* Excellent interpersonal, written, and oral communication skills.* Experience with digital marketing forms such as social media marketing and content marketing.Preferred Qualifications* Master's degree a plus* Proficiency with online marketing and social media strategy* Proven experience designing interactive applications and networking platforms* Knowledge of Software-as-Service business models and monthly subscription customer retention strategies. * Knowledge of real estate investing; or financial investing more generally.

Keywords: PropStream, Lake Forest , Marketing Manager, Executive , Lake Forest, California