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SEO Marketing Manager

Company: loanDepot
Location: Lake Forest
Posted on: April 8, 2021

Job Description:

Job DescriptionloanDepot, America's lender, matches borrowers through technology and high-touch customer care with the credit they need to fuel their lives. While there are many loan-touch career opportunities within loanDepot, we could not take care of our employees, nor our customers, without the amazing support of our corporate teams. From HR & Marketing to Finance & Compliance, #TeamloanDepot is always searching for the best talent out there. With over $100 billion in funded loans since inception, the evolution & enthusiasm is not slowing down anytime soon. Come join us! loanDepot -- We are America's Lender. Position Summary: loanDepot is seeking a highly motivated, knowledgeable, data-driven SEO Manager to help drive the Search Engine Optimization efforts. The ideal candidate will have proven experience in organic search and implementation with a strong understanding of lead generation. If the prospect of being an SEO Manager in a growing, dynamic company sounds exciting, read on. Responsibilities: * Define and evangelize the overall SEO strategy to the organization across digital, engineering, and content production teams. * Balance the needs and objectives of strict, technical SEO requirements with those of UX, Product Management, Social Media, and Marketing, Engineering, and Content teams to maximize overall traffic to and yield from our website. * Perform regular site audits, comprehensive keyword research, on-site content optimization, inbound link acquisition, and competitive analysis. * Identify and implement new opportunities for improving organic search rankings, traffic and conversions. * Optimize the information architecture, structure, URL format, and filenames of existing and new website sections. * Create SEO flow charts and specification documents for new digital product and feature releases in coordination with internal product development teams. * Leverage licensed SEO applications and internal automation tools (link checkers, crawlers, redirect validation) to ensure smooth product releases and ongoing SEO optimization. * Work with editorial and technology teams to improve site architecture, new page designs and content creation with user experience and SEO best practices in mind. * Optimize site content including title tags, meta descriptions, body copy and more. * Provide technical SEO web and template recommendations. * Develop SEO reports with analysis and trends on site traffic, visibility and other SEO metrics. * Maintain internal SEO best practices documentation. * Monitor and communicate search engine trends, algorithms, and best practices in the marketplace. * Organize, prioritize and manage multiple projects while working independently in a deadline driven environment. Requirements: * Solid understanding of all on-page SEO best practices such as user content optimization, meta-data optimization and SEO-friendly site architecture (i.e. URL structure, internal linking, SEO-best practices for content pages). * Excellent skills and experience using tools such as Google Analytics, Adobe Analytics, Google Search. Console, DeepCrawl, ScreamingFrog, Jira, Sitecore, SEMRush, Tableau, Word, Excel, PowerPoint. * Experience analyzing large data sets generated from multiple sources, including Web analytics, site crawls and large third-party databases. * Strong web development fluency - must be able to write precise technical SEO requirements. * Deep understanding of HTML, CSS and JavaScript for SEO purposes as well as site architecture, site structure and hierarchy. * Ability to multi-task and manage priorities based on opportunity, risk and impact to business. * Flexible working styles to adapt to various personalities in cross-functional teams. * Exceptional verbal and written communication skills, including the ability to communicate across all levels in the organization. * Solid understanding of search engine algorithms and behaviors. * Up-to-date knowledge of current industry trends, best practices, and broad cross-functional strategies related to SEO. * Direct experience working in a cross-functional team of product managers, designers, sales, marketing, and engineering. * Mortgage experience is a plus. * 4-6 years of "hands-on" experience with proven track record of successful SEO strategy and implementation. * Bachelor's Degree in computer, business or marketing related discipline is preferred. The Perks: * Competitive compensation reliant on ability & experience. * Excellent benefits package including multiple health, dental & vision options. * Company paid life and AD&D Insurance, as well as additional voluntary benefit possibilities. * 401K with robust company match. * 15+ PTO days in addition to 8 paid company holidays. * The opportunity to work for America's Lender under the vision of industry legend, Anthony Hsieh. We are an equal opportunity employer and value diversity in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age,

Keywords: loanDepot, Lake Forest , SEO Marketing Manager, Executive , Lake Forest, California

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