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Global Product Marketing Director, TB

Company: Abbott Laboratories
Location: Lake Forest
Posted on: April 8, 2021

Job Description:

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries. Diagnostic testing is a compass, providing information that helps in the prevention, diagnosis and treatment of a range of health conditions. Abbott's life-changing tests and diagnostic tools give you accurate, timely information to better manage your health. We're empowering smarter medical and economic decision making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott's diagnostics instruments, providing lab results for millions of people WHAT YOU'LL DO: Develop franchise strategy, in close collaboration with other functions and leaders Define and drive future product roadmap to meet growth goals Contribute to business strategy from the Oncology franchise's perspective

  • Serve as product and franchise owner globally ---Develop franchise strategy, in close collaboration with other functions and leaders
    • Define and drive future product roadmap to meet growth goals
    • Contribute to business strategy from the Oncology franchise's perspective Drive and coordinate franchise-specific marketing activities, promotions and projects with other functions
      • Maintain effective internal alignment on growth goals, messaging and positioning with all relevant functions and internal stakeholders
      • Be the internal champion for customer needs. Drive connectedness with both customers and sales. Accountable for Product Management
        • Establish market research needs, commission and execute research as needed
        • Drive segmentation, targeting and positioning through quantitative and qualitative analysis, segmentation tools as well as customer and sales insights
        • Develop and own branding and messaging for competitive advantage
        • Articulate differentiated value propositions for target customer segments
        • Develop global launch plans, articulated by region, and drive them in close collaboration with sales, R&D, Regulatory, Medical Affairs, and others---
        • Develop and leverage relationships with key opinion leaders and influencers among customers
        • Leverage health economics and evidence building for competitive differentiation and market creation
        • Define clinical studies key outcomes and focus to substantiate value proposition Create and drive Global Brand Plan
          • Develop, refine and iterate marketing plans to achieve growth goals
          • Drive execution of marketing plans with internal and external partners
          • Plan and execute promotional campaigns, with materials and collaterals
          • Maintain accurate and current competitive intelligence, pre-empt competitors and develop appropriate and timely responses EDUCATION AND EXPERIENCE YOU'LL BRING:
            • Advanced degree preferred (e.g. MBA)
            • 8+ years relevant commercial experience (e.g. marketing, sales)
            • Successful track record in medical, devices, or diagnostics field MINIMUM TRAINING & EXPERIENCE REQUIRED:
              • Deep Marketing skills: strategy, branding and tactical execution.
              • Market- & customer-oriented: translating customer and sales input into actions
              • Analytical: synthesizing and utilizing data to derive actionable insights
              • Collaborative: able to work closely with a range of cross-functional partners
              • Organized and able to effectively prioritize
              • Self-starter with a hands-on & can-do mindset: willing to own up and get personally involved to resolve issues
              • Fast learner, intellectually curious and agile: able to quickly grasp and apply new scientific, clinical, or business concepts
              • Effective in regulated environment: maintaining compliance while achieving commercial goals
              • Travel as needed, about 30% of time WHAT WE OFFER At Abbott, you can have a good job that can grow into a great career. We offer: Training and career development, with onboarding programs for new employees and tuition assistance Financial security through competitive compensation, incentives and retirement plans Health care and well-being programs including medical, dental, vision, wellness and occupational health programs Paid time off 401(k) retirement savings with a generous company match The stability of a company with a record of strong financial performance and history of being actively involved in local communities Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity. Get tailored job recommendations based on your interests. Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products...
                • JOB ID: 30975711
                  • LOCATION United States - Illinois - Lake Forest
                  • DIVISION ARDx Abbott Rapid Diagnostics
                  • TRAVEL Yes, 25 % of the Time
                    • MEDICAL SURVEILLANCE No
                      • SIGNIFICANT WORK ACTIVITIES Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Our business encompasses many different functions and capabilities, which allows you to explore careers in various fields.-- GROWTH PLANNING Growth Planning and Performance Excellence is an annual process through which you'll be able to have open career discussions with your manager to help you determine your own career path and future. TRAINING & NETWORKS We provide a wide range of classroom and e-learning courses to help you develop new skills and enhance your career.-- WE'RE RECOGNIZED AROUND THE WORLD DOW JONES SUSTAINABILITY INDEX BEST CORPORATE CITIZENS FORTUNE CHANGE ---------------------THE WORLD FORTUNE'S MOST ADMIRED COMPANIES JOIN OUR TALENT COMMUNITY We will notify you about relevant positions, and keep you in mind whenever we have interesting opportunities.-- Abbott welcomes and encourages diversity in our workforce including Minorities, Women, Individuals with Disabilities and Protected Veterans. We provide reasonable accommodation to qualified individuals with disabilities. Unless otherwise specified, all product and service names appearing in this Internet site are trademarks owned by or licensed to Abbott, its subsidiaries or affiliates. No use of any Abbott trademark, trade name, or trade dress in this site may be made without the prior written authorization of Abbott, except to identify the product or services of the company.

Keywords: Abbott Laboratories, Lake Forest , Global Product Marketing Director, TB, Executive , Lake Forest, California

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