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Marketing Director

Company: Abbott Laboratories
Location: Lake Forest
Posted on: January 8, 2022

Job Description:

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.About AbbottDiagnostic testing is a compass, providing information that helps in the prevention, diagnosis and treatment of a range of health conditions.Abbott's life-changing tests and diagnostic tools give you accurate, timely information to better manage your health. We're empowering smarter medical and economic decision making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott's diagnostics instruments, providing lab results for millions of people.Our location in Lake Forest, IL currently has an opportunity for a Marketing Director. The M arketing Director leads the establishment of the marketing vision, annual objectives, goals, strategies and key initiatives for the marketing organization. The role is responsible for global long-and-short term strategic planning and execution of programs across relevant commercial channels to deliver on goals & P&L commitments of the business WHAT YOU'LL DO

  • Lead long-term (3-5yr) and short-term (annual) strategic planning (where to play, how to win, 4Ps), including analysis, recommendation, and presentation of proposed strategies to senior leadership
  • Be the voice of the customer within the organization and partner with market insights to lead market research & intelligence efforts that inform strategy and tactical choices from the market & customers
  • Collaborate with internal and external stakeholders to achieve objectives, including but not limited to field sales force, technology, legal, regulatory, medical affairs, public affairs, executive management, creative department, vendors, retailers, and health care professionals.
  • Develop a high-performing strategic marketing organization where applicable, including hiring and talent developing, own succession, and succession across key management layersEDUCATION AND EXPERIENCE YOU'LL BRINGRequired:
    • Minimum 10 years of experience with progressive responsibility in a combination of healthcare, diagnostics, brand management; consumer-packaged goods and/or healthcare marketing
    • Strong thought leadership, written, and verbal communication skills with proven ability to interact directly with executive leadership to drive strategy and investment decisions
    • Outstanding problem solving skills using out-of-box thinking to address unique challenges
    • Demonstrated ability to lead, develop teams, and collaborate with cross-functional teams
    • Proven ability to develop and execute complex strategic business & marketing plans
    • Experience in leading upstream and/or downstream marketing function in previous roles
    • Expertise in insight-based strategic marketing communications development
    • Familiarity with primary and secondary market research and data analysis
    • Experience and proficiency with P&L / budget management
    • BS/BA in Marketing or related fieldPreferred
      • MBA
      • 10-15 years of experienceWHAT WE OFFERAt Abbott, you can have a good job that can grow into a great career. We offer:
        • Training and career development, with onboarding programs for new employees and tuition assistance
        • Financial security through competitive compensation, incentives and retirement plans
        • Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
        • Paid time off
        • 401(k) retirement savings with a generous company match
        • The stability of a company with a record of strong financial performance and history of being actively involved in local communitiesLearn more about our benefits that add real value to your life to help you live fully: Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.

Keywords: Abbott Laboratories, Lake Forest , Marketing Director, Executive , Lake Forest, California

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