Associate Product Marketing Manager

Company: Spectrum Brands Inc.
Location: Lake Forest
Posted on: May 14, 2022

Job Description:

Division Information

The Hardware and Home Improvement (HHI) division of Spectrum Brands, located in Orange County, CA, is a major manufacturer and supplier of residential locksets, residential builders' hardware, faucets, and commercial locksets and doors, with a portfolio of renowned brands, including Kwikset, Weiser, Baldwin, National Hardware, Pfister, EZSET, and Tell. We have a history and reputation of blending trend-leading designs with game-changing innovation to deliver an exceptional consumer experience, earning #1 market share on most of our lines. If you're passionate about home improvement-and maybe have a pin board or two of design ideas on your favorite app-this may be a great place for you.

Job Summary

Hybrid schedule role! When we return to office, this role will have flexibility to split time working from home and working from our Orange County, CA office.

The Associate Product Marketing Manager is responsible for the management of a portfolio, from inception through end of life. Through the help of a robust strategic planning and product development process, this individual will contribute heavily to new product ideation and innovation, manufacturing specification, marketing strategies, sales commercialization, and promotional opportunities. You will manage products through development milestones and work with a cross-functional team of sales, engineering, sourcing, manufacturing, finance, quality, and creative professionals in bringing your new innovations to life.

Primary Duties & Responsibilities

* (60%) - New Product Development (NPI)
* Guides cross-functional team (engineering, sourcing, supply chain, and finance) through multiple on-going product development projects at various stages of development via HHI milestone process.
* Supporting product road development, manages research initiatives to establish fact-based business and marketing strategy development. Understanding of market, channel and/or customer dynamics, product design, trends, and end -user preferences and purchase drivers. Answer key strategic inputs and execute efficiently as driven by budget and timing. Communicate and apply results and/or conclusions.
* Prepare Creative Requests and to manage packaging and other NPI related materials.


* (25%) - Portfolio Maintenance
* Supports brand guidelines to ensure consistency, with specific influence on packaging, merchandising, and collateral related to assigned projects.
* Partner with different channel leaders to develop promotions and programs to drive sales and business growth.
* Coordinate meeting materials for customer product collaboration, line reviews and business reviews. Includes but not limited to product samples, display materials, labels, POP, research results and the printed presentation.
* Work with quality and brand to support installation workshops, videos, and related initiatives.


* (15%) - Business Processes
* Contributes to HHI financial and business initiatives through established rhythms and assigned projects. Examples include sales and operations planning to improve forecast accuracy or inventory initiatives tied to working capital.
* Support the management of the on-line databases to ensure proper content (internal as well as customer websites)
* Manage product documentation process including mix management, product life cycle. Generate reports, tools as required.
* Provide support on special projects as assigned.



Education and Experience Profile

* Bachelor's degree in marketing, business, communications, or related field is required.
* Minimum 3+ years marketing or relevant experience within the home improvement industry or consumer packaged goods company (CPG/FMCG) or building material industry
* P&L Management - experience understanding a product portfolio or business P&L; constant management of sku level and category level profitability
* Project Management - ability to successfully manage several initiatives/projects simultaneously; able to motivate cross-functional team members regardless of function or tenure.
* Supplier Management - Experience working with overseas suppliers; previous international travel preferred.
* Item master data and content creation - Demonstrated experience with item master data management, sku set-up, e-commerce data needs, material content organization, and digital marketing assets.
* Style - Must have excellent eye for design and strong sense of fashion. Specific experience and insight surrounding home dcor trends, bath trends, and interior design a plus.

Required Skills

Required Core Competencies

* Action Orientated
* Collaborates
* Customer Focus
* Communicates Effectively
* Instills Trust
* Demonstrates Self-Awareness
* Drives Results

Required Technical Skills

* Good in Microsoft Office Skills
* Good Presentation Skills
* Good Project Management Skills
* Good Profit & Loss knowledge
* Good industry knowledge
* Basic Category Management knowledge

Work Environment

* Hybrid schedule role! When we return to office, this role will have flexibility to split time working from home and working from our Orange County, CA office.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.

#LI-CR

#LI-Hybrid

Keywords: Spectrum Brands Inc., Lake Forest , Associate Product Marketing Manager, Executive , Lake Forest, California