Senior web content strategy manager

Company: AVEVA Group Plc
Location: Lake Forest
Posted on: January 18, 2023

Job Description:

AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life - such as energy, infrastructure, chemicals and minerals - safely, efficiently and more sustainably.

We're the first software business in the world to have our sustainability targets validated by the SBTi, and we've been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We've also recently been named as one of the world's most innovative companies.

If you're a curious and collaborative person who wants to make a big impact through technology, then we want to hear from you! Find out more at https://www.aveva.com/en/about/careers/.

Salary Range:

$129,100.00 - $215,300.00

AVEVA is a global leader in industrial software, driving digital transformation and sustainability. By connecting the power of information and artificial intelligence with human insight, AVEVA enables teams to use their data to unlock new value. We call this Performance Intelligence. AVEVA's comprehensive portfolio enables more than 20,000 industrial enterprises to engineer smarter, operate better and drive sustainable efficiency. AVEVA supports customers through a trusted ecosystem that includes 5,500 partners and 5,700 certified developers around the world. The company is headquartered in Cambridge, UK, with over 6,500 employees and 90 offices in over 40 countries. Learn more at www.aveva.com.We take pride in our core values and the diversity of our people, valuing the unique experience and expertise that people from different backgrounds bring to our business. At AVEVA, we're all about Limitless possibilities. Are you?Principal Accountabilities: You will do Coordinate with stakeholders and content creators, publishers and developers to ensure timely, accurate and impactful content. Collaborate with web colleagues to audit and identify ways to optimize web content to improve traffic, engagement and conversion. Maintain web editorial/design calendar. Help ensure understanding and amplification of corporate key messages. Regularly audit and analyze competitor websites and provide observations/recommendations based on findings Partner with web strategy and optimization teams on user research to understand user needs, and align content plans with web roadmap and maintenance schedule. Advise marketers and creative teams on understanding best practices and testing for web copywriting, journey and experience design. Ensure that keywords and metadata are incorporated into content strategy Collaborate with web and IT colleagues to improve site performance and prioritize projects. Review web analytics reports and provide or enhance recommendations related to the improvement of content and user experience. Review and provide optimization advice for web copy, design and assets. Provide proactive recommendations on site strategies such as pillar content. Work closely with paid media and social teams to coordinate content activation according to the campaign plan Analyze content marketing data to identify trends and anticipate customer/prospect needs. Remain current on competitor sites, content strategy innovations, best practices, tools and techniques. Provide insight and document best practices. to contribute to group knowledge and innovation. Maintain a good understanding of AVEVA product portfolio, customer personas, business strategy, key messages, strategic partnerships and stakeholders. Knowledge, Skills & Experience Required Creative and forward-thinking mindset to see the big picture and long-term opportunities for AVEVA's content strategy. Minimum seven years of related experience (e.g., online publishing, website management, editorial, content strategy, digital marketing) in a b2b enterprise corporate setting. Complex project management, SEO, website content audit, inventory and strategy and stakeholder alignment experience required. Experience designing, building, migrating, refreshing and localizing web content, media planning and buying, social media strategy and management, user experience design and research highly desirable. Good understanding of web content, digital asset, analytics and content project management systems required. Specific experience with Wrike, Media Valet, Adobe Experience Manager, Target, Analytics and Creative Suite highly desirable. Related experience in enterprise technology, industrial software and/or industrial organizations desirable. Writing, editing and/or experience design background helpful. Understanding of web content marketing and production best practices, tools and processes. Exceptional written and verbal communications skills, with excellent grammar, spelling and usage and high attention to detail. Ability to understand competing priorities, weigh relative merits in relation to overall corporate and marketing strategy, adjust as priorities evolve, and build alignment and consensus on the way forward. Skillful at managing leadership and stakeholder expectations. Foundational understanding of SEO concepts and topic clusters to inform content strategy working closely with web optimization team and SEO agency to optimize content for organic traffic. Experience in leading and collaborating with internal and external stakeholder groups to understand and deliver content needs while aligning with the overall AVEVA content strategy. Strong analytical and problem-solving skills. Understands and interprets content performance data from web, campaign, social and other analytics, and uses it to identify trends and opportunities for content optimization. High detail orientation, including the ability to spot small problems with written, video and visual content (sometimes in non-English languages) and plans, and to train/coach team members. Solid understanding of the different functions of Marketing, the AVEVA portfolio and customer personas About AVEVA AVEVA is a global leader in industrial software, driving digital transformation and sustainability. By connecting the power of information and artificial intelligence with human insight, AVEVA enables teams to use their data to unlock new value. We call this Performance Intelligence. AVEVA's comprehensive portfolio enables more than 20,000 industrial enterprises to engineer smarter, operate better and drive sustainable efficiency. AVEVA supports customers through a trusted ecosystem that includes 5,500 partners and 5,700 certified developers around the world. The company is headquartered in Cambridge, UK, with over 6,500 employees and 90 offices in over 40 countries. Learn more at www.aveva.com. Copyright 2021 AVEVA Solutions Limited. All rights reserved. AVEVA Solutions Limited is owned by AVEVA Group plc. AVEVA, the AVEVA logos and AVEVA product names are trademarks or registered trademarks of AVEVA Group plc or its subsidiaries in the United Kingdom and other countries. Other brands and product- names are the trademarks of their respective companies.

AVEVA requires all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.

Come and join AVEVA to create the transformative technology that enables our customers to engineer a better world.

Keywords: AVEVA Group Plc, Lake Forest , Senior web content strategy manager, Executive , Lake Forest, California