Senior web content strategy manager
Company: AVEVA Group Plc
Location: Lake Forest
Posted on: January 18, 2023
|
|
Job Description:
AVEVA is a global leader in industrial software. Our
cutting-edge solutions are used by thousands of enterprises to
deliver the essentials of life - such as energy, infrastructure,
chemicals and minerals - safely, efficiently and more
sustainably.
We're the first software business in the world to have our
sustainability targets validated by the SBTi, and we've been
recognized for the transparency and ambition of our commitment to
diversity, equity, and inclusion. We've also recently been named as
one of the world's most innovative companies.
If you're a curious and collaborative person who wants to make a
big impact through technology, then we want to hear from you! Find
out more at https://www.aveva.com/en/about/careers/.
Salary Range:
$129,100.00 - $215,300.00
AVEVA is a global leader in industrial software, driving digital
transformation and sustainability. By connecting the power of
information and artificial intelligence with human insight, AVEVA
enables teams to use their data to unlock new value. We call this
Performance Intelligence. AVEVA's comprehensive portfolio enables
more than 20,000 industrial enterprises to engineer smarter,
operate better and drive sustainable efficiency. AVEVA supports
customers through a trusted ecosystem that includes 5,500 partners
and 5,700 certified developers around the world. The company is
headquartered in Cambridge, UK, with over 6,500 employees and 90
offices in over 40 countries. Learn more at www.aveva.com.We take
pride in our core values and the diversity of our people, valuing
the unique experience and expertise that people from different
backgrounds bring to our business. At AVEVA, we're all about
Limitless possibilities. Are you?Principal Accountabilities: You
will do Coordinate with stakeholders and content creators,
publishers and developers to ensure timely, accurate and impactful
content. Collaborate with web colleagues to audit and identify ways
to optimize web content to improve traffic, engagement and
conversion. Maintain web editorial/design calendar. Help ensure
understanding and amplification of corporate key messages.
Regularly audit and analyze competitor websites and provide
observations/recommendations based on findings Partner with web
strategy and optimization teams on user research to understand user
needs, and align content plans with web roadmap and maintenance
schedule. Advise marketers and creative teams on understanding best
practices and testing for web copywriting, journey and experience
design. Ensure that keywords and metadata are incorporated into
content strategy Collaborate with web and IT colleagues to improve
site performance and prioritize projects. Review web analytics
reports and provide or enhance recommendations related to the
improvement of content and user experience. Review and provide
optimization advice for web copy, design and assets. Provide
proactive recommendations on site strategies such as pillar
content. Work closely with paid media and social teams to
coordinate content activation according to the campaign plan
Analyze content marketing data to identify trends and anticipate
customer/prospect needs. Remain current on competitor sites,
content strategy innovations, best practices, tools and techniques.
Provide insight and document best practices. to contribute to group
knowledge and innovation. Maintain a good understanding of AVEVA
product portfolio, customer personas, business strategy, key
messages, strategic partnerships and stakeholders. Knowledge,
Skills & Experience Required Creative and forward-thinking mindset
to see the big picture and long-term opportunities for AVEVA's
content strategy. Minimum seven years of related experience (e.g.,
online publishing, website management, editorial, content strategy,
digital marketing) in a b2b enterprise corporate setting. Complex
project management, SEO, website content audit, inventory and
strategy and stakeholder alignment experience required. Experience
designing, building, migrating, refreshing and localizing web
content, media planning and buying, social media strategy and
management, user experience design and research highly desirable.
Good understanding of web content, digital asset, analytics and
content project management systems required. Specific experience
with Wrike, Media Valet, Adobe Experience Manager, Target,
Analytics and Creative Suite highly desirable. Related experience
in enterprise technology, industrial software and/or industrial
organizations desirable. Writing, editing and/or experience design
background helpful. Understanding of web content marketing and
production best practices, tools and processes. Exceptional written
and verbal communications skills, with excellent grammar, spelling
and usage and high attention to detail. Ability to understand
competing priorities, weigh relative merits in relation to overall
corporate and marketing strategy, adjust as priorities evolve, and
build alignment and consensus on the way forward. Skillful at
managing leadership and stakeholder expectations. Foundational
understanding of SEO concepts and topic clusters to inform content
strategy working closely with web optimization team and SEO agency
to optimize content for organic traffic. Experience in leading and
collaborating with internal and external stakeholder groups to
understand and deliver content needs while aligning with the
overall AVEVA content strategy. Strong analytical and
problem-solving skills. Understands and interprets content
performance data from web, campaign, social and other analytics,
and uses it to identify trends and opportunities for content
optimization. High detail orientation, including the ability to
spot small problems with written, video and visual content
(sometimes in non-English languages) and plans, and to train/coach
team members. Solid understanding of the different functions of
Marketing, the AVEVA portfolio and customer personas About AVEVA
AVEVA is a global leader in industrial software, driving digital
transformation and sustainability. By connecting the power of
information and artificial intelligence with human insight, AVEVA
enables teams to use their data to unlock new value. We call this
Performance Intelligence. AVEVA's comprehensive portfolio enables
more than 20,000 industrial enterprises to engineer smarter,
operate better and drive sustainable efficiency. AVEVA supports
customers through a trusted ecosystem that includes 5,500 partners
and 5,700 certified developers around the world. The company is
headquartered in Cambridge, UK, with over 6,500 employees and 90
offices in over 40 countries. Learn more at www.aveva.com.
Copyright 2021 AVEVA Solutions Limited. All rights reserved. AVEVA
Solutions Limited is owned by AVEVA Group plc. AVEVA, the AVEVA
logos and AVEVA product names are trademarks or registered
trademarks of AVEVA Group plc or its subsidiaries in the United
Kingdom and other countries. Other brands and product- names are
the trademarks of their respective companies.
AVEVA requires all successful applicants to undergo and pass a
comprehensive background check before they start employment.
Background checks will be conducted in accordance with local laws
and may, subject to those laws, include proof of educational
attainment, employment history verification, proof of work
authorization, criminal records, identity verification, credit
check. Certain positions dealing with sensitive and/or third party
personal data may involve additional background check criteria.
AVEVA is an Equal Opportunity Employer. We are committed to being
an exemplary employer with an inclusive culture, developing a
workplace environment where all our employees are treated with
dignity and respect. We value diversity and the expertise that
people from different backgrounds bring to our business.
Come and join AVEVA to create the transformative technology that
enables our customers to engineer a better world.
Keywords: AVEVA Group Plc, Lake Forest , Senior web content strategy manager, Executive , Lake Forest, California
Click
here to apply!
|