Senior Paid Social Manager
Company: Exploding Kittens LLC
Location: Los Angeles
Posted on: May 24, 2025
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Job Description:
Exploding Kittens is a leading game and entertainment company with a mission to inspire people to connect, laugh, and play fun games in the physical world. After initially seeking to raise $10K through Kickstarter, the Exploding Kittens campaign raised $8.7M in 30 days from 219,000 backers. To date, Exploding Kittens is the #1 most-backed project in Kickstarter history and has sold over 20 million games.Started by former Xbox game designer Elan Lee and founder Matthew Inman, Exploding Kittens and its family of games seek to reshape traditional game night into an entertaining person-to-person experience. Today, there are over 30 games available for purchase, an exclusive Exploding Kittens mobile game for Netflix subscribers, a free-to-play app, Kitty Letter, and an Exploding Kittens mobile app available , , and as well as an animated Netflix series titled 'Exploding Kittens' currently out now! Check it out and join us in the truly belly-aching laughs.Are you that paid social media expert that gets a rush every time you find a winning Meta or TikTok ad that you can map back to real revenue? Do you equally love creative analysis and perfect budget pacing? Exploding Kittens is seeking a senior-level, freelance paid social media lead to help us optimize and scale our program.In this freelance role, you will have the opportunity to shape and spearhead our paid social efforts on TikTok, Meta, and other emerging channels. Working closely with marketing leadership and weighing in on process, you will help create and optimize a program that drives meaningful sales ROI. You must have direct experience running a paid social advertising program for retail-driven CPG brands focused on driving in-store sales, with a strong preference for Toy and Game experience specifically.HOW YOU'LL CONTRIBUTE:
- Strategy Development and Implementation: Drive the development and implementation of social media advertising strategies that align with our marketing and business goals on Meta, TikTok and other potential emerging channels.
- Cross-Functional Collaboration: Work closely with our creative team to ensure development of engaging ad content that captures the spirit of our games, tailored for each platform, as well as the amplification of top-performing content.
- Budget Management: Oversee and optimize social media budgets by SKU, platform and advertising objective, ensuring we maximize ROI and meet our larger business goals.
- Performance Analysis and Optimization: Closely monitor
performance on all channels, making optimizations and
recommendations and proactively escalating areas of opportunity.
Track and analyze all relevant KPIs to measure success and inform
strategy. The ability to create and adhere to an effective process
to track and measure your efforts is critical.WHAT WE NEED:
- 4-6 years of proven experience managing social media advertising programs, specifically for retail-driven CPG brands. Direct experience with toy and game brands is highly preferred. Please note we will not be accepting candidates with only D2C experience for this role.
- Availability to devote at least 20 hours per week to this role and attend team meetings.
- Expert command of Meta and TikTok advertising, including channel-specific creative formats and best practices as well as platform-level metrics and reporting tools. YouTube, X and Reddit experience a plus.
- Strong analytical skills with the ability to make data-driven decisions to drive improvements.
- Experience with POS aggregator tools (e.g., Tableau) to analyze real-time sales data and measure the impact of marketing initiatives.
- Demonstrated success in managing substantial budgets and delivering impactful campaigns.
- Excellent communication and collaboration skills, particularly regarding the intersection of creative strategy and social media advertising.
- Preference in LA or NY.$125,000 - $135,000 a yearThis salary
represents a range for the position and will ultimately depend on
the individuals' qualifications and years of experience, location,
and is subject to change.Please apply directly at
jobs.lever.co/explodingkittens. Make sure to include a PDF of your
current resume, along with a cover letter expressing your interest
in the role.We believe that we become stronger and more competitive
as a company by employing people with different backgrounds and
experiences and from different cultures. As an Equal Employment
Opportunity employer, we are committed to complying with all
applicable laws providing equal employment opportunity to
applicants and employees regardless of sex (including pregnancy,
childbirth, breastfeeding, or related medical conditions), race
(including protected hairstyles such as dreadlocks, braids, and
twists), religion (including religious dress and grooming
practices), color, gender (including gender identity, gender
expression and/or the fact that an individual is transgender,
transitioning, or transitioned), color, ancestry, national origin,
possession of a driver's license, physical or mental disability,
medical condition, genetic information/trait/condition, marital or
familial status, family care or medical leave status, registered
domestic partner status, age, sexual orientation, military and
veteran status, membership in military reserves, political
affiliation, or any other basis protected by federal, state, or
local law, ordinance, or regulation. We consider all qualified
applicants with criminal histories in a manner consistent with
applicable local, state, and federal 'ban the box' and 'fair
chance' laws.
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Keywords: Exploding Kittens LLC, Lake Forest , Senior Paid Social Manager, Executive , Los Angeles, California
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