Brands Manager

Company: Twenty-Nine Palms Band Of Mission Indians
Location: Coachella
Posted on: April 2, 2026

Job Description:

Description SUMMARY : Brands Manager is key strategic role responsible for the conceptualization, d evelopment, and execution of high-impact events across the enterprise's diverse portfolio of brands and businesses, including gaming, hospitality, dining, entertainment, and retail. This role drives brand engagement, enhances guest experience, and supports revenue generation goals by creating memorable and distinctive event experiences that resonate with various target audiences. The person in this role will ensure seamless collaboration between internal departments, external vendors, and tribal entities, upholding the highest standards of the brand's identity and guest service. This position will be crucial in differentiating our properties in a competitive market while respecting and integrating the unique cultural values and heritage of the Tribe. In addition, we strive to deliver our Five Star Experience to Guests and fellow Team Members. This includes being committed to our Service Promise: We are the Twenty-Nine Palms Band of Mission Indians Team, where your experience is our top priority. Every person and detail matters. ESSENTIAL DUTIES AND RESPONSIBILITIES: The requirements listed below are representative of the knowledge, skill, skill, and/or ability required to perform this job successfully. Upon request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Provide outstanding customer service to guests and all other employees by exceeding our mission statement. Lead by example and carry out our Five Star Experience to Guests and all Team Members by fulfilling our Mission Statement, Service Promise and following department service standards. This entails consistency performing our service expectations of: Welcoming, Proactive, Seamless, Personalized and Valued. Create detailed plans for enterprise brands and events including objectives, target audience, concept, scope, budget, timelines, and measurable KPIs. Collaborate with Managers for each distinct brand to ensure event concepts align with specific brand guidelines, messaging, and target demographics. Oversee the end-to-end execution of all assigned events, from ideation to post-event analysis. Manage event logistics, including vendor selection and negotiation (e.g., production, catering, entertainment, staffing), contract management, permitting, and scheduling. Coordinate with internal departments such as Gaming Operations, Hotel Operations, Food & Beverage, Entertainment, Facilities, Security, IT, Advertising and Finance to ensure seamless event delivery. Develop and manage event budgets, ensuring cost-effectiveness and adherence to financial targets. Track and report on expenditures. Implement robust risk management plans for all events, ensuring compliance with all regulatory requirements, internal controls, and safety standards. Ensure all events reflect and enhance the unique identity and values of each brand involved, delivering a consistent and elevated guest experience. Work closely with the Promotions Team and Player Development teams to integrate events into loyalty programs and VIP experiences. Partner with the Advertising and Digital Marketing teams to develop and execute integrated promotional plans for all events, leveraging various channels (digital, social, print, on-property signage). Act as a brand ambassador, representing the enterprise at events and industry functions. Conduct post-event analysis, prepare comprehensive reports with insights and recommendations for future improvements. Responsible for Holiday décor set up and take down at Tribal Entities. Build and maintain client relationships with existing and potential customers. Collaborate with Purchasing team to source promotional items for Tribal Entities. Supervise, train, and motivate brand ambassadors and sponsorship coordinators to create positive experiences that drive guests to visit our facilities. Maintain excellent communication with all Directors and Managers. Develops and implements approved departmental policies and procedures. Responsible for all necessary record keeping. Develop, maintain and nurture a positive work environment. Responsible for maintaining a disciplined environment and implementing practices that promote safety, quality and productivity. Coordinate and supervise training, assignments, and development of subordinates. Ensure compliance with all Minimum Internal Control Standards (MICS) as well as all Tribal Internal Control Standards (TICS). Present a positive image of the Tribal organization to its guests and vendors and to assist them as required. Must follow all safety policies and procedures and attend all scheduled safety meetings and training as a condition of employment. Able to make difficult decision in a fair and honest manner. Strong verbal and written communication skills. Perform any other duties that may be assigned from time to time. SUPERVISORY RESPONSIBILITIES: Manage directly and indirectly all employees of the Brands and Events Department. Adhere to the Tribal organization’s policies, procedures and applicable laws. Responsible for the overall direction, coordination, and evaluation of this unit. Carry out supervisory responsibilities which include but are not limited to: interviewing and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. Qualifications EDUCATION AND EXPERIENCE (MUST BE DOCUMENTED): High School Degree (or GED) Five (5) years (or equivalent) Supervisory/Management experience. Proven track record of successfully planning, executing, and measuring complex events for multiple brands or diverse business units. Strong understanding of brand management principles and the ability to translate brand identity into experiential events. Exceptional project management skills with the ability to manage multiple projects simultaneously under tight deadlines. Demonstrated ability to manage budgets effectively and negotiate with vendors. Excellent written and verbal communication, presentation, and interpersonal skills. Proficiency in event management software, CRM systems, and Microsoft Office Suite (Excel, PowerPoint, Word). Ability to work flexible hours, including evenings, weekends, and holidays, and to travel as required. CERTIFICATION, LICENSES AND ANY ADDITIONAL REQUIREMENTS: Must pass periodic random drug screens. Must be able to pass background suitability investigation. Must obtain a Tribal Gaming License. Must obtain all other applicable certifications and licenses. Must provide proof of eligibility to work in the United States within 72 hours of employment. PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Upon request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to talk and hear. The employee is frequently required to stand; walk and sit. The employee is occasionally required to use upper extremities, including but not limited to, hands and fingers to handle, or feel; reach with hands and arms. They may be occasionally required to climb or balance, stoop, bend, push, pull, twist, kneel, crouch, or crawl. The employee must occasionally lift up to 25 pounds and/or push, pull up to 50 pounds. The employee is occasionally required to use repetitive movements to complete tasks. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Employees may be occasionally required to work in low light conditions and may be exposed to loud noise for extended periods. WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Multiple locations. Some enterprises are open 24 hours per day, 7 days per week; therefore, you must be flexible to work any and all hours. Must be available for emergency calls 24/7. Must be available to work weekend and holidays. Some enterprises are gaming facilities. Some enterprises are not a smoke-free environment. Surveillance cameras and audio equipment monitor the premises recording activity throughout most of the facilities on 24 hours per day, 7 days per week basis.

Keywords: Twenty-Nine Palms Band Of Mission Indians, Lake Forest , Brands Manager, Hospitality & Tourism , Coachella, California