The Senior Director, Sales is responsible for identifying,
pursuing, and closing new HealthFitness new business sales to meet
designated revenue targets.
Role and Responsibilities
Company Leadership/Brand Ambassador:
Identify, cultivate and manage high impact relationships with
key prospects and major architectural and design firm, consulting
firms, and property managers and their major clients.
Promote the HealthFitness brand and value proposition by
conducting consultant visits and product presentations,
demonstrating an in-depth knowledge of products and services.
Serve as the voice of the marketplace, providing feedback to key
internal departments on market needs and competitive data.
Represent HealthFitness at designated trade shows and industry
conferences; maximizing new business opportunities including pre
and post event communications.
Develop and execute sales plan for assigned account list that
identifies strategies and tactics to achieve/exceed revenue
Build a strong pipeline to maximize opportunities and achieve
revenue growth goals.
Identify and engage new prospects, simultaneously driving
Consistently document all sales activity in Salesforce.com and
provide regular activity, sales forecast and prospect updates.
New Business Sales:
Initiate and drive the sales process from lead
generation/qualification through sales order.
Develop in depth understanding of client/prospect goals,
strategic objectives and existing program offerings and
Lead proposal solution process with internal partners to design
a competitive and comprehensive product solution that aligns with
client requirements, demonstrates value and differentiates
HealthFitness from competitors.
Develop pricing recommendations reflective of the specific
opportunity, product solution, client priorities and competitive
Utilizing internal partners andsolution consultants, develop and
lead finalist presentation and subsequent follow-ups to bring sales
Lead contract negotiation process and completion of sales
Participate in the post-sale onboarding process for new sales,
ensuring a customer-focused and smooth transition to internal
Consistently meet Sales Goals & Quota
Education and Experience
Bachelors’ degree and 10-15years related experience, or
equivalent combination education and experience.
Proven track record in selling solutions in fitness, wellness or
related industry, meeting or exceeding revenue goals and delivering
on commitments in highly competitive environments.
A self-starter with the ability to manage multiple, complex
sales opportunities at various stages of the sales process while
demonstrating effective planning, prioritization and organizational
Excellent interpersonal communication, presentation and
negotiation skills, including the ability to build effective
relationships at all levels.
Strong listening and comprehension skills, including the ability
to identify underlying client needs and translate those needs into
tailored product and service solutions.
Excellent problem solving skills demonstrating persistence,
adaptability and creativity.
Strong product proficiency; ability to articulate value and
Expertise in networking, cold calling and lead generation.
Ability to quickly and objectively evaluate the viability of new
opportunities to ensure efforts are properly aligned.
Demonstrated experience effectively driving the contracting
process with internal teams and various purchasing divisions within
a customer organization.
Proficiency in Microsoft Office applications and Salesforce
Ability to travel up to 50%, including overnight stays.
The Senior Director, Sales role may be located anywhere in the