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Vice President, Enterprise Strategic Growth, Marketing & Sales Support

Company: CoreSource
Location: Lake Forest
Posted on: September 12, 2020

Job Description:

Vice President, Enterprise Strategic Growth, Marketing & Sales Support

C Vice President, Enterprise Strategic Growth, Marketing & Sales Support Description

Vice President, Enterprise Strategic Growth, Marketing & Sales Support

Tracking Code 20200408 Job Description

Join a passionate and purpose-driven team of colleagues who contribute to Trustmark s mission of helping people increase wellbeing through better health and greater financial security. At Trustmark, you ll work collaboratively to transform lives and help people, communities and businesses thrive. Flourish in a culture where appreciation, mutual respect and trust are constants, not just for our customers but for ourselves.

We are currently seeking a Vice President, Enterprise Strategic Growth, Marketing & Sales Support. You will be responsible for developing and executing the enterprise strategic growth strategy focusing on enterprise marketing and enterprise sales. This will involve building and leading a digital sales, marketing, and strategy team, creating and executing the enterprise marketing strategy and partnering with enterprise sales teams to execute strategies that enable growth.

Key Accountabilities:

Strategy

Formulate enterprise strategy, including roadmap creation and economic implications

Oversee execution of strategic initiatives across institution, including impact tracking

Deliver competitive intelligence research to shape and inform strategy (e.g., market sizing, trends, peer actions and innovation)

Drive a consistent approach and rhythm for strategy process, including supporting Business Unit (BU) and Shared Services strategy formulation

Execute the opportunistic acquisition/due diligence rhythm as necessary, in partnership with finance

Create and drive an external partnership strategy, in concert with the BUs, to foster innovation and improve reach

Create and deliver an executive dashboard with KPIs for leading operational and strategic indicators, as well as lagging financial indicators

Sales/Marketing

Set and execute on enterprise marketing strategy (e.g., brand awareness and familiarity), and advise on BU marketing strategy, across content, social, and direct marketing

Lead sales support and enablement for the enterprise; in partnership with business leadership prioritize and optimize growth strategies, channels (especially digital) and tactics

Enhance digital marketing capabilities for the enterprise and create best practices for the businesses, including SEO/SEM and Google Analytics

Determine, set, measure, and track enterprise and BU KPIs for marketing and sales in collaboration with business, including both operational and financial metrics; quickly react to these outcomes in an agile way

Deliver market and voice of customer research for the enterprise, providing a good ear to the trends of market; ensure this research informs and is informed by product and business strategy

Set enterprise marketing standards on best practices in content creation by channel, and advise BUs on their content

Shape and execute event planning with a focus on increasing sales, with design input from business

Liaise with communication and creative CoEs on enterprise brand voice and design standards

Leadership

Build and mentor a team of high-performing digital sales, marketing, and strategy experts

Requirements:

Bachelor s Degree in Marketing or Digital required; Master s Degree (MBA, Masters in Marketing or Digital) preferred

Minimum ten years sales and marketing management experience required, experience with B2B, B2C, B2B2C and B2B2B2C marketing experience preferred

Insurance or financial services experience required

Hands on experience with CRM and SEO tools like Google Analytics, Google Adwords, LinkedIn, MS Dynamics required

Proven track record of directing and tracking programs that build engagement and drive sales results required

Manager+ level experience at top-tier consulting firm strongly preferred

Highly organized with great planning skills strongly preferred

Ability to prepare and manage budgets strongly preferred

Demonstrated strong listening, information gathering and empathy skills for uncovering and defining needs, deliverables, and outcomes preferred

Broad experience of social media and solutions that build internal and external engagement preferred

Deep experience leveraging digital channels and marketing technology for full-funnel demand generation and pipeline acceleration programs preferred

Scrappy self-starter

A strategic thinker with lots of creativity and high intellectual curiosity

Self-starter with outstanding leadership skills and the ability to influence

Job Location Lake Forest, Illinois, United States Position Type Full-Time/Regular

Associated topics: business development, business technology, channel partner, franchise, mba, retail, strategic, strategy, territory manager, wholesale

Job Information

Job ID: ba5122c0-12225929056

Location:

Lake Forest, California, United States

Keywords: CoreSource, Lake Forest , Vice President, Enterprise Strategic Growth, Marketing & Sales Support, Other , Lake Forest, California

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