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Vector Borne Product Marketing Director

Company: Abbott Laboratories
Location: Lake Forest
Posted on: September 13, 2020

Job Description:

Director Product Marketing Jobs in Lake Forest, IL. At Abbott, diverse ideas, perspectives, and expertise allow us to create the life-changing solutions that help people live healthier lives. In 150 countries and with businesses spanning nutrition, diagnostics, medical devices, and branded generic pharmaceuticals, Abbott offers you enormous opportunities to explore your interests and help you achieve your career and personal goals.. Abbott Rapid Diagnostics (formerly Alere) is part of Abbott's Diagnostics family of businesses, bringing together exceptional teams of experts and industry leading technologies.The position of Vector Borne Product Marketing Director within ourInfectious Disease Emerging Markets business located in Lake Forest, IL. In this role, you will own Vector-Borne Point of Care Diagnostics Franchise (Malaria, Dengue and other less common vector borne diseases). Develops and drives long term strategy and roadmap. Leads marketing activities to achieve growth objectives.. Vector-borne diseases are human illnesses caused by parasites, viruses and bacteria that are transmitted primarily by insects (e.g. mosquitoes) and arachnids (e.g. ticks). Every year there are more than 700 000 deaths from such diseases.. Abbott's Vector Borne franchise includes an array of rapid tests for the main diseases, Malaria, and Dengue, as well as less common ones, such as Zika, Chikungunya, and other Neglected Tropical Diseases.. RESPONSIBILITIES:. Develop franchise strategy, in close collaboration with other functions and leaders. Define and drive future product roadmap to meet growth goals. Contribute to business strategy from the Oncology franchise's perspective. Drive and coordinate franchise-specific marketing activities, promotions and projects with other functions. Maintain effective internal alignment on growth goals, messaging and positioning with all relevant functions and internal stakeholders. Be the internal champion for customer needs. Drive connectedness with both customers and sales.. Establish market research needs, commission and execute research as needed. Drive segmentation, targeting and positioning through quantitative and qualitative analysis, segmentation tools as well as customer and sales insights. Develop and own branding and messaging for competitive advantage. Articulate differentiated value propositions for target customer segments. Develop global launch plans, articulated by region, and drive them in close collaboration with sales, R&D, Regulatory, Medical Affairs, and others. Develop and leverage relationships with key opinion leaders and influencers among customers. Leverage health economics and evidence building for competitive differentiation and market creation. Define clinical studies key outcomes and focus to substantiate value proposition. Develop, refine and iterate marketing plans to achieve growth goals. Drive execution of marketing plans with internal and external partners. Plan and execute promotional campaigns, with materials and collaterals. Maintain accurate and current competitive intelligence, pre-empt competitors and develop appropriate and timely responses. BASIC QUALIFICATIONS:. Bachelor's degree required. Advanced degree preferred (e.g. MBA). 8+ years relevant commercial experience (e.g. marketing, sales). Successful track record in medical, devices, or diagnostics fields. PREFERRED QUALIFICATIONS:. Deep Marketing skills: strategy, branding and tactical execution.. Market- & customer-oriented: translating customer and sales input into actions. Analytical: synthesizing and utilizing data to derive actionable insights. Collaborative: able to work closely with a range of cross-functional partners. Organized and able to effectively prioritize. Self-starter with a hands-on & can-do mindset: willing to own up and get personally involved to resolve issues. Fast learner, intellectually curious and agile: able to quickly grasp and apply new scientific, clinical, or business concepts. Effective in regulated environment: maintaining compliance while achieving commercial goals. Travel as needed, approximately 30% of time. About Abbott. At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 130 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 107,000 of us are working to help people live not just longer, but better, in the more than 160 countries we serve.. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please send an email. Get alerts to jobs like this, to your inbox.

Keywords: Abbott Laboratories, Lake Forest , Vector Borne Product Marketing Director, Other , Lake Forest, California

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