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Product Specialist-Content Strategy

Company: loanDepot
Location: Lake Forest
Posted on: January 9, 2022

Job Description:

We are at the forefront of change in this rapidly evolving lending market. mello---, the Greek word for "future," was the product of a recent $80+ million dollar investment in research & development to transform & streamline the home buying process into a digital experience like no other competitor offers. But mello--- is just the beginning--- loanDepot will continue to invest in developing our own advanced technology ecosystem built around serving our customers & enabling our valued employees to provide exceptional service. We have funding, we have opportunities, you have ideas-it's a perfect match. Come join us!loanDepot - We are America's Lender.Position Summary:Responsible for overall content planning, roadmap development and content marketing strategies. Works with internal and external partners to ensure consistent content creation and delivery across platforms. This position ensures the performance of all duties in accordance with the company's policies and procedures, all U.S. state and federal laws and regulations, wherein the company operates.Responsibilities:

  • Takes ownership of content guidelines, standards, and best practices.
  • Responsible for content marketing data and analytics tools and capabilities.
  • Utilizes knowledge of organic search strategies to improve rankings on search engines and drive web traffic.
  • Leverages segmentation and content to deliver personalized and relevant customer experiences.
  • Clearly tracks and demonstrates program effectiveness.
  • Provides customer service to help define and prioritize content updates that drive the most impact.
  • Performs other duties and projects as assigned.Requirements:
    • Demonstrates knowledge of, adherence to, monitoring and responsibility for compliance with state and federal regulations and laws as they pertain to this position.
    • Understanding of business analysis principles, processes, and techniques.
    • Effective organizational and time management skills.
    • Exceptional verbal, written and interpersonal communication skills.
    • Ability to make decisions that have moderate impact on the immediate work unit and cross functional departments.
    • Ability to make informal and formal presentations, inside and outside the organization; speaking before assigned team or other groups as needed.
    • Ability to deal with complex difficult problems involving multiple facets and variables in nonstandardized situations.
    • Ability to create use cases, functional, and technical requirements.
    • Ability to understand and represent the needs of the end user in a software development environment.
    • Strong consultative and advisory skills.
    • Ability to work with little to no supervision while performing duties.
    • Experience managing digital products, including website and mobile.
    • Experience in the Mortgage or Financial Services industry
    • Bachelor's Degree preferred, and a minimum of three (3) + years of related experience.Why work for #teamloanDepot:
      • Aggressive earning potential and 401K with robust company match
      • Inclusive, diverse and collaborative culture where people from all backgrounds can thrive
      • Work with other passionate, purposeful and customer-centric people
      • Extensive internal growth and professional development opportunities including tuition reimbursement
      • Comprehensive benefits package including Medical/Dental/Vision
      • Wellness program to support both mental and physical health
      • Generous paid time off for both exempt and non-exempt positionsWe are an equal opportunity employer and value diversity in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.#LI-SSPM17

Keywords: loanDepot, Lake Forest , Product Specialist-Content Strategy, Other , Lake Forest, California

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